Four years ago, we created the first space for ANOOM. Now, in the same neighborhood but in a different place, ANOOM begins its second chapter.
While the previous space focused primarily on function and use, this time we began by revisiting the meaning behind the name itself.
Moving beyond its original idea of “sharing beauty,” we interpreted ANOOM as something that rises from within—gathering until it naturally overflows and flows outward. The new space reflects this idea by revealing itself gradually, allowing each scene and experience to unfold as one moves deeper inside.
The first element encountered is a custom locker wall connected to the reception. More than storage, it acts as a spatial boundary, gently separating the area of welcome from the styling area beyond.
Rather than concealing the color bar behind a closed room, we left it open as part of the spatial experience, allowing each area to remain distinct while still carrying a subtle sense of connection.
Type Hair shop
Client ANOOM HAIR_ gangnam
Location Gangnam-gu , Seoul, Republic of Korea
Floor Area 145m2
Involvement Concept Design
Date of Completion 2026.05