B-ORN Hair Apgujeong reinterprets the brand’s core meaning the beginning of light through space. Moving away from the overly bright and lightweight tone of the existing store, the design introduces contrast to reveal the presence of light more clearly.
A deep brown palette forms the base of the space, creating a sense of depth and stability, while a centrally placed core structure establishes a clear spatial anchor.
This central element brings together key functions, organizing the flow and defining the starting point of the experience.
At the center, a stainless steel cylindrical column reflects light and introduces a subtle sense of movement.
More than a visual feature, it acts as a surface of transformation—translating the brand’s idea of direction and new beginnings into a spatial experience.
Type Hair shop
Client B-ORN HAIR
Location Gangnam-gu , Seoul, Republic of Korea
Floor Area 174.6m2
Involvement Concept Design
Date of Completion 2026.02