I was impressed by his bright and cheerful energy and the confident way he pioneered his own path without worrying about what others thought. We interpreted the brand's identity in the language of "my brave step toward the world." Rather than simply pursuing something trendy or unique, I wanted to talk about the curiosity, uniqueness, and familiarity of being at the home of a friend who lives a life different from others. The bright and distinctive yellow symbolizes LMAO's main message of courage and individuality. Taking advantage of the characteristics of a one-person private hair shop, the small space was effectively utilized, and the yellow front storage cabinet that maximizes space utilization shows LMAO's personality. In addition, to solve the narrowness, which was the biggest drawback of the site, the opposite wall was patterned with mirrors to create a sense of expansion of space. The irregular table in the center of the store has a functional design that allows the upper treatment machine to be installed and serves as a table support.
Type Hair Shop
Client LMAO
Location Jongno-gu , Seoul, Republic of Korea
Floor Area 33m2
Involvement Concept Design, Graphic Design
Date of Completion 2024.05