Lowe moved beyond simply speaking about “comfort” or “consolation.”
We questioned how that emotion should remain within a space, and arrived at the idea of tidiness — not as perfection, but as a quiet sense of order and ease.
The Sadang branch translates this direction through a circulating floor plan where movement flows naturally between styling, waiting, and bar areas. At the center, the beverage and preparation counter was designed as a furniture-like structure rather than a solid partition, allowing the space to function as a core while keeping visual and spatial flow uninterrupted.
Lowe Sadang store is a project that reinterprets the emotion of “comfort” through calm order and softly structured movement.
Type Hair shop
Client LOWE HAIR_sadang
Location Gwanak-gu , Seoul, Republic of Korea
Floor Area 135m2
Involvement Concept Design
Date of Completion 2026.04