LOWE Seongsu black store is a space where two sensations within a person the familiar and the unfamiliar are separated, yet gently brought back together.
The salon is divided into a General Zone and a VIP Zone,
not as a hierarchy, but as a spatial interpretation of one’s outer and inner layers,
the everyday self and the hidden, quieter self.
The General Zone is open and easy to settle into, offering a natural sense of ease.
The VIP Zone, more private and distinctive in character, is centered around
a cylindrical mirrored pillar, an object that becomes both the symbol of the space
and a point where perception subtly shifts.
Type Hair shop
Client LOWE HAIR
Location Seongdong-gu , Seoul, Republic of Korea
Floor Area 217.8m2
Involvement Concept Design
Date of Completion 2025.10
Koha does not cover or conceal its space.
Instead, it embraces the existing walls, floors, and the traces of time left behind allowing the natural textures of each material to speak for themselves without unnecessary finishes.
At the quiet center of this unembellished background, stands a single custom made presence. koha’s own oak dressing table and chair.
The space remains honest and open, while this one crafted piece quietly anchors both
its aesthetic and its purpose.
Type Hair studio
Client Koha studio
Location Mapo-gu , Seoul, Republic of Korea
Floor Area 82.5m2
Involvement Concept Design
Date of Completion 2025.09
Fruty Hair is more than just a styling salon it is a space where time lingers,
and emotion slowly soaks into every surface.
Here, to ripen is not about sudden change, but about deepening quietly, gently,
along the lines of light and texture. We translated this philosophy into spatial language. At the heart of the design lies a layered molding structure, a visual expression of understated French sensibility.
More than mere decoration, these moldings become layers of time and feeling the architectural embodiment of Fruity’s idea of ripened beauty.
Type Hair shop
Client FRUTY
Location Yongsan-gu , Seoul, Republic of Korea
Floor Area 198m2
Involvement Concept Design, Branding
Date of Completion 2025.07
Nestled in a quiet alley of Yakusadong, Pelbo transforms an old Korean detached house into an intimate dining bar. The original textures aged walls, low ceilings,
and small windows are preserved to keep the warmth of time alive.
At its center, a compact open datchi counter crafted in wood becomes both the heart of the kitchen and a shared stage. Here, a one-person chef prepares each dish with quiet intention, turning the limitation of size into closeness and narrative.
Pelbo anchors the alley as a cultural resting point—a place where a plate, a drink, and a moment of stillness gently close the day. It is a space dedicated to serving small, deep moments.
Type Japanese bar
Client pelvo
Location Jung-gu, Seoul, Republic of Korea
Floor Area 99m2
Involvement Concept Design
Date of Completion 2025.05
The IM FINE office was designed to reflect a horizontal organizational culture—open, flexible, and creative. The space encourages more efficient and inspired ways of working, fostering collaboration and communication throughout.
The first floor serves as a showroom-like space that visually expresses the brand’s identity and values, leaving a strong first impression on visitors.
Meanwhile, the basement level is dedicated to the team’s daily work, with a layout focused on freedom and collaboration, allowing for both open dialogue and deep concentration.
Evolving from the name ‘IM FINE,’ the concept of the Fun Laboratory goes beyond the conventional office—a creative workplace where fun and experimentation coexist.
Type Office&Lab
Client IM fine lab
Location Mapo-gu, Seoul, Republic of Korea
Floor Area 234.3m2
Involvement Concept Design
Date of Completion 2025.03
Rareroom Hair is composed of furniture and interior elements, each carrying its own unique and meaningful presence.
Every piece each object and furnishing is a masterpiece, offering a distinctive experience that can only be found in this space.
The final touches scattered throughout the salon Rareroom’s singular objets and designs—create an artistic experience meant just for you.
With every moment you spend here, you encounter something new something beautiful waiting to be discovered.
Rareroom Hair is more than a salon; it is a refined stage for revealing your one and only beauty.
Type Hair studio
Client rare room
Location Gangseo-gu, Seoul, Republic of Korea
Floor Area 72.6m2
Involvement Concept Design
Date of Completion 2025.02
‘Connection’ is more than just a relationship between people it is the intertwining of individual moments and lives over time. In this space, daily experiences naturally blend, fleeting moments are shared, and lives become interconnected. We aimed to capture these delicate interweavings within the space.
A balance between aged, imperfect lines and newly drawn precise ones, the harmony of contrasting materials, and the interplay of structural elements with minimalist furniture all come together to express the essence of connections formed through the passage of time.
Type Hair studio
Client AMONG
Location Mapogu-gu, Seoul, Republic of Korea
Floor Area 198m2
Involvement Concept Design
Date of Completion 2025.01
'Anon Seoul' is designed to go beyond superficial comfort, creating a space that reaches deep within. By harmonizing contrasts cold and warm, orderly and raw it expresses a sensory yet fundamental sense of serenity.
The materials and color palette subtly contrast with each other, allowing visitors to naturally experience balance and harmony. Thoughtfully designed lighting and shadows add vibrancy to the space, guiding visitors through a journey of tranquility and depth.
Type Beauty Studio
Client anon Seoul
Location Gangnam-gu, Seoul, Republic of Korea
Floor Area 115.5m2
Involvement Concept Design
Date of Completion 2024.12
Reflecting the philosophy of ‘Gyro,’ which signifies rotation, this space embodies the concept of continuous circulation with no clear beginning or end. This symbolizes the ongoing transformation and growth of the body and mind through movement while emphasizing the core as a space for self-reflection and focus.
At the heart of the space, a large rectangular table is placed to enhance communication and a sense of belonging, reinforcing its role as the core hub. The workout rooms are designed with minimal distractions, featuring only mirrors, equipment, and storage for small tools, creating an environment for complete concentration.
Type gyrotonic center
Client gyrotonic eco
Location Gangnam-gu, Seoul, Republic of Korea
Floor Area 115.5m2
Involvement Concept Design
Date of Completion 2024.10
By utilizing the inherent properties of concrete, wood, and metal, we have maximized the unique characteristics of each material. Additionally, by preserving the original concrete surface an essential architectural finish we aim to create a timeless and sustainable design.
The main structure, which harmoniously combines contrasting materials wood and metal features a rotational form that enhances the efficiency of spatial circulation. This design not only establishes a strong visual focal point but also brings vitality to the space. Beyond its functional role, it serves as a symbolic element of the overall design.
Type Hair shop
Client GRATZ HAIR
Location Gangnam-gu, Seoul, Republic of Korea
Floor Area 137m2
Involvement Concept Design
Date of Completion 2024.09