Type Gelateria
Client Soil Gelato
Location Gangnam-gu, Seoul, Republic of Korea
Floor Area 33m2
Involvement Concept Design
Date of Completion 2024.05
Sagye hair, a haven in the forest, is a space of peace and comfort in the city.
We strive to be a place where you could escape from your reality, be moved by the beauty of life and receive positive energy.
Type Hair shop
Client Sagye hair
Location Seongnam-si, Gyeonggi-do, Republic of Korea
Floor Area 82.5m2
Involvement Concept Design
Date of Completion 2024.07
It is composed of the coexistence of a dual atmosphere of a static space and a space expressing individuality. The space of a typical yoga center is a series of silences, but in the space called “Gṛha,” I hoped to comfortably bring out the true self that was hidden inside and allow various inner aspects to be expressed. Furthermore, it is a space where various selves gather to create our own Gṛha.
The lounge space is composed of a blue round table, symbolizing that it is a space where various selves can be expressed, such as liveliness, shyness, and playfulness. In order for various people to come together and talk to each other to foster a sense of community and become one, a space for conversation was created with round tables and benches rather than counters.
Type Yoga studio
Client Gṛha yoga
Location Gunpo-si, Gyeonggi-do, Republic of Korea
Floor Area 99m2
Involvement Concept Design, Graphic Design
Date of Completion 2024.05
I was impressed by his bright and cheerful energy and the confident way he pioneered his own path without worrying about what others thought. We interpreted the brand's identity in the language of "my brave step toward the world." Rather than simply pursuing something trendy or unique, I wanted to talk about the curiosity, uniqueness, and familiarity of being at the home of a friend who lives a life different from others. The bright and distinctive yellow symbolizes LMAO's main message of courage and individuality. Taking advantage of the characteristics of a one-person private hair shop, the small space was effectively utilized, and the yellow front storage cabinet that maximizes space utilization shows LMAO's personality. In addition, to solve the narrowness, which was the biggest drawback of the site, the opposite wall was patterned with mirrors to create a sense of expansion of space. The irregular table in the center of the store has a functional design that allows the upper treatment machine to be installed and serves as a table support.
Type Hair Shop
Client LMAO
Location Jongno-gu , Seoul, Republic of Korea
Floor Area 33m2
Involvement Concept Design, Graphic Design
Date of Completion 2024.05
Retro design elements were reinterpreted using modern materials, and the briquette brazier table was also reinterpreted in a modern form. For a high-density brand, in addition to tables and chairs, furniture, props, etc. were all produced exclusively for “nok.”
Type Korean BBQ restaurant
Client nok, 錄
Location Jung-gu, Seoul, Republic of Korea
Floor Area 72.6m2
Involvement Concept Design, Branding, Construction
Date of Completion 2024.03
We wanted to capture the moments of people visiting this space and the seasons of those moments. Since the hair salon visit cycle lasts more than a month, we wanted to record seasonal changes each time we visit.
To achieve this, the existing concrete finish was maintained as much as possible and the view of the windows to the outside was maximized. We attempted to maintain a minimalist design by simplifying the structural aspects and design.
Type Hair shop
Client eof hair
Location Mapo-gu, Seoul, south korea
Floor Area 99m2
Involvement Concept Design, Construction
Date of Completion 2023.10
First, natural marble, the main finishing material, was specially processed to create a pattern on the surface. This shows the image of a company with quality that differentiates it from other companies. Canteen's kitchen furniture is made of special metal, creating a cool and comfortable space. The large concrete table placed in the center of the space blends harmoniously with all finishing materials and at the same time connects two spaces of different heights into one space This large concrete table is also a key object that shows the company's direction.
Type Office & Showroom
Client IM fine
Location Mapo-gu, Seoul, south korea
Floor Area 198 m2
Involvement Concept Design, Construction
Date of Completion 2023.07
Honest is a hybrid space that turns into a cafe during the day and a wine bar in the evening. We attempted to create an open space through the ideology of “liberation.” Therefore, the boundaries between inside and outside were blurred and the space was divided through people's eye level.
“Archive of good moments.”
I hope that the experience in an unstructured space will expand into various stories.
Type Cafe&Wine bar
Client Ernest
Location Jung-gu, Seoul, south korea
Floor Area 148.5m2
Involvement Concept Design, Branding, Construction
Date of Completion 2023.09
The main material is wood, which is warm and friendly. Dressing table furniture is a type of dressing table that deviates from the existing hair salon. It is designed to help customers comfortably check out their style. Another spacious addition is the mirror, made of stylish metal and wood. The types of furniture at More On Hair show that it is not just a hair shop, but a space that offers a trendy lifestyle. The shampoo room is reminiscent of an atrium.
It is centrally located and can be accessed from both sides. Each shampoo room shelf has a different shape, and the shelf-type furniture located in the hallway is especially impressive for its open shape without feeling stuffy.
Type Hair shop
Client More on
Location Seocho-gu, Seoul, south korea
Floor Area 207.5m2
Involvement Concept Design, Construction
Date of Completion 2023.01